Digital Crises: When the Enemy Is Within
In today's business environment, where public image and brand reputation can be built or destroyed within a matter of hours, digital crisis management has become a critical strategic function.
The Ongoing Challenge of Digital Transformation
There are two main reasons why we engage in digital marketing: brand building and demand generation.
Ethics in the Digital Age: A Science or a Practice?
We rarely talk about ethical marketing practices, perhaps because the legal framework governing them is not very broad, or because we assume that anything is acceptable in this field.
The decimal places are worth thousands of pesos.
While reviewing several digital media plans that included Programmatic Display advertising, video campaigns, and even paid search initiatives...
SEO is no longer just a technical field
SEO, or Search Engine Optimization, colloquially refers to a series of tactics designed to improve the visibility of a website in search engines, primarily through Google.